Comfort, Style, and Performance All the Time
Back in the day, you could pick out anyone wearing gym clothes from a crowd. Sweatshirts and sweatpants served a singular purpose, and it’s right in the name. But as form and function increasingly became more of a necessity for all things modern, fashion saw the trend and filled in the demand with the birth of athleisure wear.
Athleisure, as its name suggests, is a combination of athletic and leisurely wear, reflecting the modern-day go-getter’s penchant for multitasking. Functionality and style form the crux of athleisure wear, and brands both big and small have seen the huge market potential for this fashion trend that goes beyond the odd mix of sports jerseys and jeans. Athleisure wear has dominated the wardrobes of the typical yuppie and older professionals who like mixing work with play and everything in between.
As this trend increased in popularity, both established and up-and-coming brand names have launched their own lines of athleisure wear catering to different demographics across the board. This is most notable in the U.S., where athleisure wear is currently making waves.
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Now that is out of the way, let’s find out which athleisure wear brands are most popular in the U.S., and which ones should you check out. We’ve put together a list of some of the top U.S. athleisure brands to help you out.
Lululemon is like the hipster of athleisure brands — it’s been around since even before athleisure was actually a thing. In many ways, it helped introduce athleisure to the market, popularizing the concept with its line of high-quality yoga-inspired products that eventually attracted a pretty solid cult following.
Leggings remain a favorite among women of all ages with their soft, silky feel that’s perfect not just for yoga but also other activities like running, training, or high-impact exercises. Lululemon has since expanded its athleisure wear line to include other activewear products suited for both men and women on the go. Some of these include basic gym attire like tank tops, tees, sports bras, as well as trail and hiking apparel, parkas, jackets, coats, and even non-clothing accessories like backpacks.
While this brand can be a little on the pricey side, you’ll be investing in high-quality athleisure wear that can look both elegant and comfortable no matter the occasion.
Fabletics entered the market as the affordable alternative to higher-priced athletic clothing lines. Their quality and style has gained popularity among shoppers worldwide. They often have sales and deals that make their already low prices even better! When you visit their online store, you are immediately greeted with images and descriptions that make your purchasing experience very easy.
Additionally, their VIP membership offers discounts on full-priced items and member-exclusive benefits. They offer athletic clothing for men and women of all shapes and sizes. We are sure you will be able to find something you love at this store.
Nike has become a household name when it comes to sportswear, so it’s no surprise that it joined in the athleisure wear trend. In fact, it’s safe to say that Nike has always been incorporating the concept of athleisure even in its mainline offerings with their functional yet fashionable designs. With its release of the Nike Sportswear NSW Collection, which embodies the fundamentals of athleisure, this iconic brand further cemented its place as a relentless innovator of performance apparel.
In its NSW Collection, Nike combines classic sportswear with everyday attire that caters to a wide range of people, from the casual gym goer to pro athletes, streetwear enthusiasts, and sneakerheads. Since many of Nike’s clothes are unisex, there’s always something for everyone.
One of the more up-and-coming brands on this list, Outdoor Voices focuses more on the concept of recreational activities in fitness as opposed to exercise as a hyper-competitive endeavor. Its selection of athleisure wear personifies this rather laid-back but fun attitude as much of their apparel features more subdued yet chic palettes.
Additionally, the versatility of its offerings are comfortable enough to be worn during downtime but are just as stylish and functional for when you need to get going. Whether you’re having a casual day at the office or a bustling day at the beach, Outdoor Voices keeps you covered.
Another independent brand, Public Rec began with a 2015 Kickstarter campaign that brought about a pair of sweatpants so popular, around a thousand people were on the waitlist for them.
While it gained fame on social media, Public Rec keeps its collection of men’s athleisure wear small, but it’s the brand’s tailor-fit approach that sets them apart from more commercial names.
The All Day Every Day Pant, which is designed as virtually a pair for any and all occasions, remains a popular choice due to its comfort and style. Basically, this pair is like an alchemy between sweatpants and jeans, wherein it feels like the former and fits like the latter.
The best part about Public Rec’s selection is that clothes retain their shape even after several uses and trips to the wash so you don’t have to worry about shrinking and stretching. You’ll be surprised to know that for this type of durability and wearability, Public Rec’s products can be pretty affordable.
Similar to Lululemon, Alo Yoga is notable for its yoga-inspired products, particularly its leggings. With its detailed designs featuring lacing, rips, and cutouts, Alo Yoga has become a favorite among celebrities like Kendall Jenner, Gigi Hadid, Selena Gomez, and Taylor Swift.
But more than just yoga apparel, Alo Yoga also has a diverse range of activewear products from tops to tanks, sweatshirts, sports bras, and the like. Comfortable, breezy, and snug, Alo Yoga’s athleisure wear are made of high-performance fabrics that follow your body’s flow of movement instead of restricting it.
In terms of style, the brand combines chic and cozy, allowing you to seamlessly transition between activewear for exercise and loungewear for that well-deserved trip to the cafe.
From sunny Southern California, Vuori brings the bustling beach life to its athleisure wear while tempering it with that cool California aesthetic. What gives Vuori an edge over its competitors is that it focuses on both design and performance, incorporating artistic sense and technical know-how into producing its apparel. Its Ponto Performance Pant, which remains a constant bestseller, can adapt to diverse environments while providing breathability and comfort.
Made with moisture-wicking fabrics, Vuori’s athleisure wear dries quickly and is soft against the skin. Whether you’re doing yoga, running, biking, hiking, or lounging, Vuori’s selection will keep you dry and well-ventilated throughout the day.
Form and Function in One
Athleisure wear has gained traction as a stylish yet functional alternative to typical sportswear among all kinds of people regardless of their age, occupation, or even fitness goals. This type of apparel has provided different options for people to mix and match their wardrobe, whether they’re heading to the gym or having a casual day at work. With athleisure wear, you don’t have to carry a bunch of clothes and turn into a quick-change artist depending on the occasion.
If you want to level up your wardrobe with this selection of popular athleisure wear brands, take advantage of our international package forwarding services so you can have the best athleisure wear apparel shipped to your doorstep wherever you are in the world. All you need to do is sign up, shop, ship, and save!